Important Factors to Remember in Coffee Bag Design to Boost Sales

Settling on the right design can be a stressful task when it comes to coffee packaging. From deciding the right material to choosing the important information and looking for the perfect color combinations, everything needs careful consideration. Read this blog to find three important factors you must remember when designing your coffee packaging. Use visually appealing and functional packaging styles to boost visibility and keep your coffee fresh. 

• Brand Messaging Must be Clear

Most brands are looking for ways to create a unique brand identity in the market. If you are one of them, you must know that it can be done with the help of coffee packaging. With the consistency in packaging and choosing a coherent design, you can create a robust brand image in the market. 

Now comes the most important part: how to communicate your brand messaging? Whether you are choosing coffee Kraft bags or Mylar bags, you must have a clear understanding of the following to use on your coffee packaging: 

Who are you?

This is the most important question that you have to ask before you decide which design to choose. Your packaging will be communicating to the customers who have never experienced your brand. How do you want that to play out? This part usually focuses on using a brand’s logo, a physical location if available, and the website you have. You can also add contact information so they can directly get in touch with you in case of any queries. 

What is your specialty?

Next comes the specialty part, as you need to make it clear to them why they should choose you. When there are dozens of brands in the market, what makes your brand the special one? What is something different that you are doing with your coffee that makes it more important than others? All these questions will lead you to create a prominent brand image in the market. 

Why are you doing it?

Brands with a noble cause behind them are likely to get more attention from customers. Are you one of them and not marketing it the right way? Your coffee bag design must talk about that in a way that makes a very clear impression on the customers. Are you focusing on saving Mother Nature? Are you helping out homeless people with each purchase? Or perhaps funding a kid so they can go to school? Whatever it is that you are doing with the band’s money. You need to market it on your packaging to boost sales. 

• Visuals Should be Appealing 

Visuals not only mean the designs, but everything that goes on the packaging. This means that from the type of font you are using to the spacing and even the colors you will be using are important. Your packaging visuals should be easy on the eyes so customers can read the important information easily. Visual hierarchy is very important when it comes to coffee bag design ideas. Not every font will look perfect on the packaging, so it is important to have a professional by your side when choosing the right visuals. 

• Essential Information Must be Provided 

Your coffee bag design must have all the essential information on the packaging. Nutrient information and the number of calories per serving must be mentioned for customers to know what they are purchasing. Your coffee bag design must also include the origin of the coffee, the roast level, and the date the coffee was roasted, so customers know the freshness level. If you want to stand apart from the competition in the market and be the customers’ favorite brand, you need to add all the necessary information on the packaging. 

Different Types of Designs to Choose

Choosing the right type of designs can boost the shelf visibility of your packaging. It’s important to remember that coffee packaging cost varies with different materials, designs and color combinations. Let’s have a look at a few designs you can explore to make your brand’s products more attractive when displayed on the shelves: 

• Textured 

You can go with the textured designs to make the packaging more appealing and enhance the unboxing experience of your customers. Textured designs can make your coffee bags luxurious and royal. You can choose rich color combinations, such as a black base with a gold textured design, to improve the shelf visibility of the packaging. 

• Rustic 

Looking for a simple yet effective packaging design? The rustic coffee bag design will give a natural and raw appeal to your packaging. Choose nature-inspired themes and colors to attract more eco-conscious customers. You can use shades of blue, green, brown, etc., to increase the appeal of your rustic packaging coffee bags. 

• Minimalism 

Minimal designs look perfect in a crowd where every other design is dense. Your coffee packaging bags can stand out on the shelves with the simplistic designs. Most brands only use a light color, add the necessary information, and print their logo. This appeals to the customers a lot, and you can also try that for your coffee bag design to meet the sales target. 

What are the Different Styles of Coffee Bags to Choose From?

The best coffee bag design varies from brand to brand and includes more than just the color of the packaging. To ensure the customers are satisfied with both your coffee and the packaging, consider getting the following two packaging styles for your coffee bags:

• Flat Bottom 

Flat-bottom bags are easy to display on the shelves as they take up less space. You can choose different sizes of these bags as per your brand’s needs. When transporting your coffee bags to distant places, choose a durable sealing mechanism such as vacuum sealing. 

• Ziplock Bags

Ziplock bags are versatile as they can be reused for various purposes. Once they are opened, they can easily be closed, and the coffee will remain safe from light and air exposure. You can choose Mylar for making customized Ziplock coffee bags for your brand to ensure the safety of your coffee from external factors. 

Add a Degassing Valve for Enhanced Shelf Life 

When aiming to increase the coffee shelf life, choosing a degassing valve is important as it releases carbon dioxide and prevents oxygen from entering. The one-way valve ensures freshness and prevents the packaging from bursting with too much carbon dioxide inside. You can use different sizes and even styles for the degassing valve to make your packaging more eye appealing. 

Design Your Coffee Bag Packaging to Attract Customers!

Choose high-end material when packing your fresh roasted coffee. Make sure you add all the necessary information on the packaging to avoid any legal battles. Consult a professional to find the perfect designs and alluring color combinations for your coffee bag design. Contact OXO Packaging today to get free design support on every custom order within the US.