8 Major Packaging Design Challenges and Overcoming Them!

Crafting effective and result-oriented packaging is one of the most important challenges for brands today.  Exploring the challenges first, and then discovering and presenting the solution to overcome these issues is the major point to discuss here in this blog. 

Packaging for different products, industries, and markets has its specific requirements. Getting a healthy understanding and then presenting your products in the market can support your brand in enhancing your brand image and boosting revenues by sales. 

Read this blog to learn how to solve the problems of packaging designs:

Choosing High-End Packaging Material

Choosing high-end packaging material is one of the most problematic issues while designing the packaging of brands. This issue arises due to the various aspects of deciding on packaging materials for different product requirements. Paper-based packaging may be the best solution for your brand packaging, or you may require glass, plastic, or other types of packaging materials.

This all depends on the nature of the products, the major functionality required for the products, and the trend of your industry. Hence, it is suggested to first explore your products, brand guidelines, and market trends to choose the best packaging material for your brand. Think of the following packaging material for eco-friendly packaging material choices:

• Kraft Paper
• Cardboard
• Corrugated
• Rigid Stock

Creating Design to Address Emotional Appeal

To create differentiation in the market is one of the common problems to overcome while packaging design. You should focus on exploring the audience persona to think of how you can attract more prospects for your products by packaging decisions. This will help you grab more attention from your potential customers to your brand and persuade them to buy your products.

Drafting artwork and implementing it in producing the final shape of your brand packaging, colors along patterns can play a pivotal role in promoting your product's sales and improving your brand image. Before finalizing your packaging and presenting your brand image, think twice and use the color system wisely. 

Enhancing the Unboxing Experience of Your Packaging

Customers can stay connected with your brand and can even promote your brand if they are satisfied and content with the unboxing experience of your product packaging. This is the age of digital media, especially social media. 

Most people love to share their unboxing experience with different product packaging. So don’t take it for granted and grab more public attention for your brand. Consider the following styles and select the best choice for your specific audience, products, and brand guidelines: 

• Custom Gable Boxes
• Custom Bakery Boxes
• Custom Candle Boxes
• Chinese Takeout Boxes 

Addressing Sustainability Issues with Packaging

While designing packaging for your brand, sustainability is a highly important factor in creating an effective packaging solution. Just consider the expected market share of sustainability. About 25% of the customers in the US online market are willing to buy products of the brands providing products in sustainable packaging. 

Talking about the worldwide market value of sustainable packaging to be 292.71 billion dollars in 2024. Although, this includes different sustainable packaging materials, like glass, plastic, metal, and paper. This is enough to know the importance of sustainability in producing packaging for brands. 

Think of creating affecting packaging boxes with the following aspects of different packaging materials:

• Reusability
• Recyclability
• Eco-Friendliness
• Biodegradability

Protecting the Content of Packaging

Durable packaging provides the solution to protecting the valuable content of the packaging. This function of effective packaging can be achieved by the durable packaging material, following market trends, and using packaging inserts depending on the specific requirements of your brand.

Producing highly protective and functional packaging, consider these points:

• Adding Ribbons to Fasten Your Boxes
• Embedding Handles to Carry Products Safely
• Packaging Inserts to Protect During Shipment
• Durable Packaging Material to Produce Protective Boxes

Minimizing Waste from Product Packaging

Packaging with high recyclability and reusability can help brands restrict waste to a minimum limit. This objective can be achieved by designing packaging that is useful in the future and time and again usability for different purposes. 
Different materials, shapes, and styles of packaging choices can help you create highly functional yet attractive packaging. Here are the types of packaging that can help you craft effective packaging for the long run:

• Custom Tuck Boxes
• Two-Piece Rigid Boxes
• Collapsible Rigid Boxes
• Boxes with Sleeves and Trays

Overcoming Cost Issue While Designing Packaging

It is not wise to choose high-value and expensive packaging materials. Cost efficiency is one of the biggest problems in producing effective packaging. This is because different products may not be able to pack in the expensive packaging. 

Cost issues can be overcome by thinking wisely and crafting product packaging with different packaging materials, focusing on functionality rather than styles alone. Look at the following options alternatively to high value and expensive packaging:

• Custom Food Boxes
• Cardboard Pillow Boxes
• Kraft Boxes with Windows
• Custom Round Cardboard Boxes

Brand Promotional Packaging to Differentiate Yourself

Personalized packaging can become a highly impressive, charming, and attention-grabbing marketing tool as well. Packaging can not only perform the basic functions of protection, convenience, transportation, and storing purposes but it can also be used as a marketing tool. 

Just consider what will you do when you come across an amazing, stylish, and attractive packaging of the products you are willing to buy, what will you do? You will think of buying this product. This is because the packaging is the first interaction with the prospects before they become your customers. 

So, take it seriously to enhance the chances of your brand promotion and revenue growth in the future. Consider the following major elements to add to your packaging options:

• Produce Unique Packaging
• Present Your Brand Effectively
• Add Premium Finishing Choices
• Use High-Quality Printing Options

Conclusion

Packaging is the first and the most important factor before the packaging is unboxed which influences prospects to decide on buying your products. Reading this blog will surely help you craft effective packaging from scratch for the growth of your brand.