Complete Guide on Counter Display Boxes to Consider for Your Brand
Brands struggle hard to set their market position and attract the customers. Sometimes traditional marketing means performing better than anything else as compared to the latest solutions. Among a variety of options, the display counter boxes are one of the creative ways to get the buyer’s attention especially when they’re already in the shopping mode. Here in this blog, we’ll explore what these boxes are, their types, and more in detail.
What is a Counter Display Boxes?
In simple words, a counter top display boxes is a compact, freestanding POS container board which is placed on the checkout counters. It contains multiple racks and shelves inside that let it organize and display the products in a unique manner.
Functional Types of Counter Displays Boxes Units to Consider for Your Stores
For brands targeting potential customers at a retail shop or a mart, the counter displays are one of the silent ways to increase your sales. But the right selection of the display box type can make or break their presentational game. Some of the purposeful options you must know about are briefly described in the chart below.
|
Type |
Features |
What to Present! |
|
Dump Bins |
Open containers |
Impulse items like candy, keychains, or lip balm |
|
Tiered Shelves |
Multiple steps or rising levels |
Showing many products at once |
|
Spinner Displays |
Racks that revolve on a central pole |
Postcards, sunglasses, or packaged goods |
|
Pegboard Racks |
Vertical boards with small hooks |
Small packaged accessories |
|
Locking Cases |
Clear acrylic boxes with a lock and key |
Cosmetics, watches, or vapes |
|
Literature Holders |
Slanted or upright clear pockets |
Brochures, menus, gift cards, or business flyers |
What Sizes of Counter Display are Best to Consider?
Before you ask about what size of the display box to go for your brand, it’s important to understand your product's presentational demands. For instance, if your offerings are in mini sizes then a compact sized display works ideally compared to a bulky display which is most suitable for the idle spots on the counters.
|
Display Type |
Standard Width (W) |
Standard Depth (D) |
Standard Height / Insert Size (H) |
Typical Use |
|
Sign / Literature Holder |
8.5" to 11" |
4" to 6" |
11" to 14" |
Flyers, menus, and notices |
|
Small Product / Tray Display |
7" to 16" |
8" to 12" |
7" to 16" |
Small packaged retail goods |
|
Glass Showcase / Case |
12" to 24" |
12" to 18" |
18" to 27" |
Secure jewelry or collectibles |
|
Multi-Panel Flip Display |
12" to 22" |
Varies (Stable Base) |
18" to 28" |
Photos, art prints, and catalogs |
Unique Tips to Upgrade the Countertop Displays Impact for Businesses
Each of the dimensional and style aspects counts a lot to monetize the attention of passersby. For you brand the aim should be to get the most out of the custom display boxes as these tips will help your business to grow the sales:
- Go with less content on the display boxes. There’s no rule of thumb for the graphical or contextual content length but minimal is recommended as it is quick to read and ping the customers in a matter of seconds.
- Consider the display boxes for single digit products as they don’t resist the buyer’s budget limits and they grab the item on the spot.
- Present the products that are lightweight but create cravings such as candies, lip balms, atomizers and more.
- Change the placement position of boxes as the spot can make regular buyers used-to with the layout of the store and they may ignore the display units.
- Don’t use the teared or damaged boxes as it can leave a bad brand’s perception and new customers may not even consider the items for this reason.
The Bottom Line
All in all, we hope you’ve understood the nitty gritty of counter display unit boxes and how it can be your free marketing tool across the shopping centers. These boxes have a certain purpose and your brand should consider it to maximize the marketing efforts. To get their boxes as per your packaging demands, you can reach a trusted company by calling at (510) 500-9533 or writing your query to sales@oxopackaging.com for a detailed response!
Yes. The countertop display boxes can bring a lot of new customers even for the rising brands. Their placement in high-footfall locations drives impulse purchases and increases the brand’s sales.
Not at all. The display boxes are the units that are placed on the POS spots to pick the items on-the-go. While the vending machine is a fully automated system that processes the payments and hands over the products to the customers.
It’s not recommended to add multiple items in a single box as it can confuse the buyers. While serving size-variation items, this can work ideally as this doesn't demand any mind work.
The placement of the counter display boxes can vary as per the store’s layout. For instance, some of the spots that can bring the most can be:
- High traffic areas where every customer must go here to pay as POS points or cash counters.
- Long ques areas where people have to wait sometime before their turn.
- Exit/Entry passageways as it gets the most attention whenever the customer comes or leaves the store.
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