Here’s How Custom Packaging Can Boost Your Brand!

A proficient marketing and branding strategy is the key to turning your startup into a successful business. You need to focus on various marketing factors if you want to boot your business. However, your product packaging design is one of the essentials that can seamlessly empower your marketing.

But, how to design your product packaging to level up your marketing game? Here is a comprehensive guide to empowering your marketing with custom packaging. Read on to find more!

Importance of Packaging in Your Marketing Strategy

An efficient marketing strategy can uplift your business by many folds. Grabbing the customers and persuading them to buy your products is paramount, and marketing helps you do so. But, what is the importance of packaging in implementing your marketing strategy?

Custom packaging plays a significant role in showcasing your products persuasively and helps boost your brand as well. The reason is that product packaging boxes are the first encounter of customers with your products. Creating a lasting first impression can help you grab your buyers.

You can also showcase your brand identity on the packaging by choosing the right printing technique. It helps you boost your brand, as wherever such branded packaging goes with the buyer, it shows your brand identity to prospects. That’s how you can unlock the opportunity to let more people know about your product and brand.

The Art of Storytelling Through Packaging Design

Communicating with your customers becomes more effective if you master the art of storytelling. The reason is that storytelling helps you connect with your prospects at an emotional level and persuade them to buy your items.

To tell your brand’s story, you can go creative with the graphics and textual content. Design the imagery that builds a narrative connecting to your brand’s voice. Also, create a tagline that clearly shows your brand identity.

When designing your product packaging, pay attention to telling the story of your brand and product. It will help you deliver your message more effectively to your buyers and boost your sales.

Case Study:

The thoughtful augmented reality (AR) campaign by Coca-Cola is a perfect example of storytelling for branding. Buyers were able to scan the Coke cans and see one of the 12 stories come to life. In these stories, animated characters engage in an exchange before finding a positive outcome. And that was all around sharing a Coke.

Brand Elements for Packaging Customization

Now that we know the art of storytelling, let’s explore how to showcase your brand’s story on product packaging. To do so, you should be aware of the fundamentals of brand identity. Here are 4 elements that collectively make up your brand identity when designing product packaging:

Logo

Your brand logo is the textual and graphical depiction of your brand. A creative brand logo not only shows your business name but also tells a story to engage your customers. Design a logo that gets the first eye of your prospects and is easy to memorize.

It’s not necessary to showcase your business name in brand, however doing so is a highly recommended practice. The typography, colors, and imagery of your brand logo should showcase the archetype of your brand so that your target audience can connect with it.

Case-Study:

Dunkin’, a renowned donut and coffee chain, made a massive logo redesign in 2019 after customers started calling Dunkin' Donuts; Dunkin’. This redesign reinforced Dunkin’s dedication to listening to its customers and adapting to their preferences.

Imagery

Graphical elements apart from brand logos are also determined by your brand guidelines. Choose imagery and graphics for your product packaging that resonate with your brand and connect with your target audience.

After determining imagery guidelines, you should be creative when designing your product packaging. Choose the images that associate your product with your customers. Building connections with your buyers in such a unique way can help you fascinate more customers, so bring more sales.

Typography

Typography plays an important role in making the minds of your customers when you’re interacting through textual content. Like imagery and other elements, the typography you choose to write product name, description or other information impacts customer psychology.

The type of typography you choose should depict the nature of your product. For instance, if you want to sell your make-up products or clothes, choosing Scripts (fun fonts) is preferable. The reason is that such fonts showcase fun and amusement that resonate with clothing and makeup brands.

Color-Scheme

Color psychology shouldn’t be overlooked when designing your product packaging. The reason is that it plays a significant role in delivering your message to your buyers. To choose the right color scheme for your brand and product packaging, understand the impact of colors on the emotions of your audience.

For instance, red is associated with passion and excitement. Using this color in your packaging design creates an energetic feel making it more suitable for energetic beverages, and spicy snacks. On the other hand, yellow depicts joy and a happy mood making it more suitable for your shoe or food brand.

6 Packaging Design Tips to Level-Up Your Branding Game

After determining the fundamental elements of your brand, it’s time to work on your packaging design. If you want to uplift your marketing game with timeless packaging design, these 6 tips can surely help you. Explore and pick what helps you create stand-out packaging for your products:

Use Interactive and Smart Packaging

The innovative packaging design incorporated with interactive tech can help engage more buyers and ultimately boost your sales. To benefit from such a modern approach, you can include smart features in your product packaging that interact with your customers.

For instance, you can add QR codes and VR technology to your product packaging. After scanning such codes, your customers can be directed to your website and social media. This creates a chance for your buyers to explore more products and buy them.

Go for Sustainable Packaging Options

Sustainable packaging has become more of a need than just a trend for buyers. The reason is that an uncontrolled rise in environmental pollution is jeopardizing the habitat on Earth. If you want to make a statement and captivate your eco-aware buyers, choose eco-friendly packaging.

Biodegradable kraft boxes and recyclable cardboard packaging, both are excellent options if you want to impress your eco-conscious customers. The reason is that both these material choices decompose naturally leaving no carbon footprint and recyclable reducing environmental waste.

Enhance Unboxing Experience

The unboxing experience is one of the major factors that help captivate customers and encourage them to repurchase. The reason is that the unique unboxing style creates a feeling of surprise when the buyers are opening your product packaging.

You can improve the unboxing experience of your customers in many ways. By choosing exclusive styles of product boxes, you can fascinate your buyers. For example, you can go for custom shoulder-neck boxes if you want to enhance the captivity of your premium products.

Adding thank-you cards and colorful fillers also enhances the unboxing experience of your buyers. Such unique unboxing feels can also help you make an enticing influencer PR campaign for your product that helps convert more customers.

Resonate with Seasonal Events & Cultural Sensitivity

Reworking on your packaging design during the holiday season and special events never goes to waste. Resonating with the vibe of special occasions helps you fascinate more customers and persuade them to buy your items.

When designing packaging for seasonal events, understand the cultural sensitivity associated with the event. Use the right imagery and color scheme to design packaging for special occasions. For instance, Santa, decorated trees, and red color relate to Christmas, enhancing your product’s allure in winter holidays.

Fascinate Customers with Multipurpose Packaging

Robust packaging having a user-friendly design not only ensures product safety but also makes such boxes suited for multi-purpose usage. Go for a packaging design that your customers can reuse without hassle. For instance, corrugated RSC boxes can be used by your customers to store their tools, clothes, etc.

You can also pack your products in subtle white cardboard boxes. Such packaging boxes can serve as a gift box for users. Your customers can take your product out, place the gift they want to present to their loved ones in these boxes and wrap them in gift paper.

Surprise Your Buyers with Timeless Add-Ons

Surprising add-ons help you add to the glory of your product packaging with a breeze. These add-ons not only enhance the functionality of your product packaging but also leave a lasting impression on your customers. For example, colorful handles help your buyers carry your boxes and also add to the allure of your packaging.

Remarkable add-ons like die-cut windows make your boxes a safe display medium for your products. These windows provide a glimpse of items packed inside these boxes to your customers. Such glimpses can make the minds of your customers regarding the purchase of your items.

Limited-Edition Packaging Strategy to Grab Customers

Various packaging strategies work for businesses and boost their sales. Among them, the significance of limited edition packaging can’t be overstated. The reason is that limited-edition packaging designs convey your new message swiftly to your buyers.

Such designs make your prospects stop and have a look at your product. Although these packaging designs are introduced for a limited time, they can reinforce your brand and product for a long time. You can design imagery of these limited edition packaging around exciting occasions, your collaborations with other brands, or drives that connect with your audience.

3 Marketing Benefits You Can Enjoy from Custom Packaging

By designing your product packaging persuasively for your customers, you can surely uplift your marketing game. Here are 3 marketing benefits you can enjoy if you level up your packaging design and align it with your marketing goals:

Communicating with the Target Audience

The primary benefit of aligning your packaging design with your marketing goals is communicating with your target audience efficiently. A persuasive packaging design helps you convey your message efficiently to your buyers. This approach helps you convert more buyers and boost your sales.

Product Differentiation on Retail Shelves

Exclusive designs of your product packaging look tempting on the retail shelves. Most customers make their purchase decision soon after they encounter its packaging on the retail shelves. Differentiating your product packaging from that of your competitors helps you alter the purchase decision of your buyers which can be beneficial for your business.

Customer Satisfaction and Enhanced Repeated Purchases

A durable and more functional packaging design not only protects products but also enhances the unboxing experience. When your customers get products in pristine condition and experience the remarkable unboxing style, they are likely to get tempted by your brand. It encourages them for repeated purchases that enhance their profit.

How to Promote Your Newly Designed Product Packaging?

Once you have created a new packaging design that aligns with your marketing goals, it’s time to promote your packaging. You can benefit from influencer PR campaigns to introduce your new packaging and product design. Promoting it on your official social media pages and websites can also be very effective.

You can also create video ad campaigns and advertise them on various platforms to market your innovative packaging design. Promoting your packaging design on digital platforms helps you get valuable feedback from customers that further directs your marketing strategy.

Where to Customize Packaging for Branding & Marketing?

Customizing your product packaging to boost your brand and uplift your marketing game can be overwhelming. However, finding a reliable packaging partner eliminates the hassle of manufacturing your timeless product packaging.

Online packaging companies like OXO Packaging can help you make exclusive packaging designs for your products. The benefit of partnering with such companies is that they offer you free design support helping you create persuasive product packaging with a breeze.

Wrap Up!

Aligning your product packaging with your marketing goals is paramount if you want to boost your business. We hope the above guide on empowering your marketing strategy with packaging design will help your business. If you want to know more or place an order for custom packaging, get in touch with us today!