Minimalist Vs Detailed Design Approaches for Custom Packaging

Opting for the right design approach while creating standout packaging for your products is paramount. According to a report shared by Westrock:

“81% of consumers prefer to try something new because the product packaging design attracts them.”

If you want to attract customers and persuade them to buy your products, you need to work on your product packaging design. It not only helps you impress your potential buyers but also plays a role in withstanding the market competition.

Minimalist vs detail design approaches are an important topic to debate before you choose your product packaging design. In this blog, we will discuss in detail what is a minimalist or detailed design approach for product packaging so you can choose the best one for your product.

Minimalist Packaging Design

A packaging design that concisely showcases your brand message or product intro, and looks elegant as well is a minimalist design. This approach is becoming quite trendy these days. The reason for that is that less looks are more beautiful if presented in an elegant way. Leonardo di ser Piero da Vinci - an Italian polymath - says,

“Simplicity is the ultimate sophistication.”

And minimalist packaging design perfectly resonates with this statement. Uniform colors, uncomplicated graphics, and simple yet stylish typography are always easy to digest. However, a minimalist design approach does not hinder you from going creative.

You can opt for unique color combinations and persuasive graphics that attract the eyes of your prospects without complicating the packaging design.

Detailed Packaging Design

A comprehensive and detailed approach while designing your product packaging is also a good option to choose. However, the choice depends upon your brand archetype and your target audience.

In a detailed design approach, you break the boundaries of using subtle and minimal colors, yet you can go for color palettes that resonate with your brand. Also, you can showcase as much imagery as you want to give a visual illustration of all your brand and product aspects.

A detailed packaging design can be difficult to comprehend for the viewer at the very first sight. But, when the viewers are engaged in this packaging, they will know everything about your product and brand.

Comparison Between Minimalist and Detailed Design

Now that we know what is a minimalist and detailed design, let’s delve into which type of design you should opt for your product packaging. Both design approaches are well-suited for different brand archetypes. Here is a brief comparison between these design approaches:

Which One is the Best?

Minimalist packaging design depicts subtlety and simplicity, yet it speaks volumes about elegance. If you want to grab the attention of your target audience at the very first sight, nothing does it better than a minimalist design. This approach is more suitable for the packaging of jewelry, luxury perfumes, confectionery products, etc.

The detailed design approach is also an option that should not be overlooked. Showcasing everything about your brand and products one time allows you to describe your USPs to your prospects without hassle. Also, detailed designs sometimes give your product packaging a vintage and sometimes funky appearance.

Are Minimalist and Simple Packaging Designs the Same?

No! Minimalist and simple packaging are both different design approaches suited for different types of products and brand archetypes. Minimalist packaging design means minimal use of colors, imagery, and text that conveys the message and also looks aesthetically appealing. The minimalist design also compliments the sleekness of the product packaging.

On the other hand, simple packaging design is a design that is used to just get the job done. It only conveys what the product is about and what are its features. A simple design does not necessarily focus on the aesthetics of the packaging.

For instance, plain white boxes with brand logos printed on them are simple packaging. Black boxes with spot UV finishes, dark patterns, embossed brand logos, and magnetic closure mechanisms would be the minimalist boxes.

How to Choose the Right Packaging Design Approach?

When it comes to choosing one option and letting go of the others, the decision may be difficult. If you want to choose the perfect product packaging design for your specific needs, this brief guide on choosing the design approach can help:

• Decide Your Brand Archetype

The first thing you need to do is choose the right brand archetype. The archetype you choose depends upon the audience you want to target for your products. Choosing a specific archetype is necessary to bring consistency to your packaging design. It will help you decide on your color palette and tone of voice that can appeal to your target audience.

• Choose Color Palettes and Tone of Voice

Once you have chosen your brand archetype, the next step is opting for the color palettes and tone of voice for your brand. Both will depict the nature of your products and how they connect with your target audience. To choose the right color pallets, you can benefit from Pantone Matching System (PMS).

• Create Unique and Persuasive Imagery

After deciding the colors and tone of voice, you can design persuasive imagery that is consistent with your brand archetype and chosen color palettes. You can go for expert designers to design imagery for your product packaging.

• Test Design Performance

From colors to imagery, when all aspects of the packaging design are complete, test the design. Launch your new product packaging. Don’t forget to advertise the change you have brought to your packaging for your customers. Otherwise, your regular buyers won’t be able to find your products when they visit retail stores for a repurchase.

Want An Expert Advice? Get in Touch!

Is choosing the right packaging design approach still difficult for you? Get in touch with us! Our design wizards and packaging experts are always here to help you. We don’t only guide you about which packaging design you should choose but also provide you with a 3D mockup of the packaging you need.

So, what are you waiting for? Contact  OXO Packaging, your reliable packaging partner, today.

Conclusion

That’s it about minimalist vs detailed packaging. You can choose from any of these options according to your preferences. Whether you go for minimalist or detailed packaging design, stay consistent with your brand archetype.

If you are still confused about anything and want to get free design support, contact us today. Happy Packaging!