What Information to Include on a Hang Tag?

A hang tag is more than a small piece of printed card. It is a powerful branding tool that gives customers useful information about your product. A well-designed hang tag helps buyers understand your brand, product quality, and care instructions before making a purchase. 

Many businesses only add a logo and price. However, a professional hang tag label can do much more. It can tell your brand story, improve customer trust, and even increase sales. 

In this guide, you will learn what a hang tag is. What information every tag should include, and how to design attractive product hang tags that leave a lasting impression. 

What is a Hang Tag?

Many people ask, what is a hang tag, what is a hangtag, or what's a hang tag.

A hang tag is a printed card attached to a product using string, ribbon, plastic fasteners, or twine. Unlike permanent sewn labels, hang tags can be removed after purchase. 

They provide important details such as: 

• Brand name
• Product information 
• Price 
• Barcode 
• Care instructions 
• Material detils 
• Marketing details 

Although commonly used for clothing, hang tags are also popular for cosmetics, candles, food products, gifts, jewellery, handmade items, and luxury packaging. 

Why Are Hang Tags Important?

A hang tag like a silent salesperson. It communicates directly with customers while products sit on store shelves.

The following are the benefits of hang tags:

• Builds brand recognition 
• Improves product presentation
• Provides useful buying information 
• Creates premium appearances 
• Helps customers identify product features
• Supports inventory management with barcodes

Professional hangtags and label solutions also improve consistency across all products. 

Essential information to include on a Hang Tag 

The following section explains what every business should consider when designing a hang tag. 

1: Brand Logo and Business Name

Your logo should always be the most visible element. Customers should recognise your brand immediately. Consistent branding builds trust and encourages repeat purchases.

Include: 

• Brand logo 
• Company name
• Brand colours
• Tagline (Optional)

By considering these, avoid overcrowding the elements. 

2. Product Name

Clearly identify the product. Instead of writing only "Shirt," use descriptive names like:

• Premium Cotton Polo
• Organic Linen Dress
• Handmade Soy Candle
• Luxury Gift Box

A clear product name improves customer confidence.

3. Product Description

Give buyers a quick overview. Keep the description short and easy to read.

Example:

• Made from 100% organic cotton for everyday comfort and durability.

Focus on benefits instead of long technical details.

4. Size Information

Size details are essential for fashion products. For garment hang tags, include:

• XS
• S
• M
• L
• XL
• XXL

Some brands also include international size conversions.

5: Material Composition

Customers like knowing what products are made from. 

Examples include: 

• 100% Cotton 
• Genuine Leather
• Recycled Paper 
• Polyester Blend 
• Bamboo Fibre

This material information helps customers make informed purchasing decisions. 

6: Care Instructions

Care instructions reduce product damage after purchase. 

For clothing, mention:

• Machine wash cold
• Do not bleach 
• Iron at low temperatures 
• Tumble dry low 

For Candles:

• Trim wick before use 

For Cosmetics 

• Store in a cool, dry place 

7: Price 

Many retailers print pricing directly on the tag. Others use removable stickers. Keep pricing easy to locate without dominating the design.

8. Hang Tags with Barcode

Modern retail businesses almost always use hang tags with a barcode. A barcode makes inventory tracking faster and more accurate. Typical barcode information includes:

• SKU number
• Product code
• Retail price
• Stock management number

A properly printed hangtag barcode also speeds up checkout at retail stores.

9. Country of Origin

Many industries require country-of-origin information.

Examples:

• Made in Italy
• Made in USA
• Designed in the UK

Always follow local product labelling regulations.

10. Sustainability Information

Eco-conscious customers appreciate sustainable products. Mention if your product is:

• Recyclable
• Compostable
• Plastic-free
• FSC-certified
• Made with recycled materials

Small sustainability messages often improve customer perception.

11. Contact Information

Help customers connect with your business.

Include:

• Website
• Email
• Phone number
• Customer support details

Some brands also add social media icons.

12: QR Code

QR codes provide additional value without taking much space. They can link customers to:

• Product videos
• User guides
• Brand story
• Online store
• Warranty registration
• Promotions

Popular Finishes for Hang Tags

The finish affects how customers perceive your product. Common options include:

• Matte finish
• Gloss finish
• Soft-touch coating
• Spot UV
• Foil stamping
• Embossing
• Debossing
• Kraft paper
• Textured paper

Premium finishes help products stand out on retail shelves.

Difference Between Hashtags & Labels 

Many people confuse a hang tag label with a sewn label. 

How Hang Tags Improve Brand Value

Professional product hang tags do much more than display prices. They help businesses:

• Build customer trust
• Increase perceived product quality
• Strengthen brand identity
• Improve retail presentation
• Share sustainability efforts
• Encourage repeat purchases

Even simple products appear more premium with thoughtfully designed hang tags.

Conclusion

A well-designed hang tag is one of the easiest ways to improve product presentation and communicate with customers. Whether you're selling clothing, gifts, cosmetics, candles, or handmade products, including the right information makes your packaging more professional and informative. 

From your logo and product details to hang tags with barcodes, care instructions, and contact information, every element adds value to the customer experience. 

By following the tips in this guide and reviewing quality hang tag samples, you can create attractive, informative tags that strengthen your brand and support better sales.