PR Success with Unique Takeout Boxes: Emma’s Journey with OXO Packaging

Emma Thompson is one of our respected customers running a business in the US. Recently, the business was reaching out to new clients, and as a part of their campaign, they needed packaging boxes. With Emma’s vision and the dedication of our team members, we provided the business with what they needed for these programs.

The Challenge at Hand

Emma came to us with a problem she needed a solution to. Her business was working on a new strategy, and for the upcoming marketing program, they needed boxes for cookies. Though she initially thought about mailer boxes for the cookies, she later did not like them whatsoever.

At first, she thought maybe it was the company, but she later realized it was the box that did not go with her idea of promoting the business. These boxes felt like her business was sending PR, and she did not want to go with the idea of PR packages. When our sales rep sat down with her, we saw the issue, and within a few days, we were able to get the solution she wanted.

The Solution We Offered

From the very beginning, Emma knew that she wouldn’t be just packing the cookies in plastic bags but needed a robust box. After going back and forth on a few options and offering her the 3D mocksups each time, we concluded choosing takeout boxes. Why? Because the unboxing experience they offered was more memorable than a mailer box. Right after the decision on takeout boxes was finalized, we started working on the designs and extended our free design support to her. We sat with her and worked on a few designs and typography for the boxes until we got the one that spoke to us.

The Result We Got

Once we finalized the boxes, they were sent to manufacturing. After shipping, we patiently waited for her response. And they were beyond satisfactory. She and everyone in the team loved the boxes. From the color choices to the placement of their brand’s logo and even the font selection, everything was perfect for them. She was so happy that their marketing team sent us a testimonial video expressing their satisfaction.

Client’s Testimonial 

“Zach helped us bring our vision to life,” Was the response we got from their marketing team, and it’s reviews like these that make us put our best foot forward. Each box was perfect for their fortune cookies that were part of a marketing campaign, and they were very happy to pack the products inside these durable and charming takeout boxes.