10 Consumer Trends in Packaging Your Brand Should Know

Custom packaging can attract more customers and give a personal touch to your packaging. But there’s more to the packaging than just having a robust brand identity. With the consumer trends in packaging, your brand can get a sense of direction if struggling to boost sales. Read this blog to know about the latest 11 consumer trends you can incorporate into your product packaging. 

Why Keep Consumer Trends in Mind when Designing Packaging?

Brands are focusing on custom packaging, but what is the need to follow consumer trends? The answer is very simple: because brands need to stay relevant. To chase sales and boost visibility, you need to offer customers what they need, both in terms of products and the packaging for them. And remember that the trends and demands keep changing from time to time. This means you need to be updated with the latest trends and marketing insights. 

Anti-Theft Packaging 

Whenever there is competition, so are the inexpensive replicas that may look exactly like the original. And with the growing trend of having replicas on the shelves, businesses are coming up with anti-theft and anti-counterfeit packaging designs to ease customers. This consumer trend can also be considered a digital trend in packaging. 

With this technology, what you can do is use specialized QR codes on the packaging that can be used by the customers to ensure the product they are about to purchase is original. You can also add different codes and chips inside the packaging to track items through the supply chain.

Clean Label Packaging

Clean label packaging not only means to have organic ingredients in the manufacturing of an edible, but it also means to use non-scientific language on the packaging. Brands often use scientific names of ingredients that can be hard for the common man to understand. Here’s an example of how you can opt for clean label packaging instead of heavy words for customer ease:

Instead of writing sucrose or disaccharides on the packaging that contains sugar, you can simply let the customers know that it’s called sugar. By doing so, you can save customers time and may be able to convert them with the trust factor. The more common the language is, the easier it is for customers to understand your product. 

Seed Paper Packaging 

Countries are doing everything in their power to reduce the use of toxic and plastic packaging, and so are the customers. Seed packaging is another trend that is getting more attention among consumers. This packaging is made of a paper that has infused seeds inside. You can pack different lightweight and non-fragile items inside the seed paper packaging. 

Once customers receive their products in a seed paper packaging, they can use the product and sow the paper in soil. After a few days of proper nurturing and care, they can see the seeds sprouting. You can let the customers decide what type of seed they want in their packaging, like flowers, herbs, veggies, or fruits. Customers are also using seed paper packaging to make customized invitations and greeting cards, alongside using it as wrapping paper.

Transparent Packaging

The use of transparent packaging in the retail world provides businesses with many benefits. Most customers are looking for transparent packaging so they can have a look at the product before finalizing their purchase. This demand is transcending the industries as customers want transparent packaging in almost every sector. 

If you are running a business that is selling skincare or makeup products, you can use bioplastic containers or glass jars. This helps customers in looking at the quantity of the product so they decide whether they need that or not. Transparent packaging is also heavily used in the food industry. Most businesses are packing their fresh produce and even canned foods inside glass or bioplastic containers or bags.

Visible Information on the Packaging

When you are selling products that are either consumed or applied to the skin, you need to warn customers about the potential side effects. If you don’t do that and a customer ends up getting sick because of your product, you will be facing a lawsuit. And when it comes to packaging, honesty is the best policy. 

So whenever you are dealing with products like food, beverages, serums, makeup, CBD, and even cannabis, you must add all the necessary information in a very visible manner. Before choosing the designs of the packaging for your products, you should know about the visual communication and hierarchy to know where you need to place the imagery and the texts, one by one. 

Customers Prefer Honest Imagery 

Japan has a rule that forbids businesses from lying on the packaging, even with images. This allows businesses to be a trusted brand for the customers. Japanese packaging vs reality is exactly the same because lying to customers is considered a taboo in the country. By adapting the same ethics and offering customers these values, you can slowly but surely become the customers' favorite. 

Customer expectations should be everything, but you should also remember that if you market your products before launching in a deceiving manner, there may be an initial spike in sales. But after that, there won’t be any sales because by then, customers would know about the lying marketing, and you may end up with a hefty lawsuit. So, whether you are in the skincare business or food, you should always be honest with the imagery. 

Choose Reduced Size Packaging

Greener packaging is soaring high in the sky because consumers are switching to sustainable solutions. Reduced-size packaging is one such trend that can help the environment and even your brand. Even when you are sending PR packages, you can use the reduced-size packaging to your benefit by marketing that your brand is mindful of nature and the environment. 

Measure the size of the products you have to pack and then increase the dimensions by an inch and a half so there’s enough space for the products to be taken out. If you place an order for the exact same measurements as the product, there is a chance of damage as well. If you think that your product needs more cushioning, you can even add colorful shredded paper inside. It is both eco-safe and charming. 

Opt for Eco-Safe Customization Options

Eco-safety does not mean you only choose biodegradable, compostable, or recyclable packaging for your products, but there’s more to it. One of the many things that you can do when aiming for sustainable packaging is to choose eco-safe customization options. Choosing minimalistic designs for the packaging is one way of ensuring sustainability. 

Minimalist designs use fewer resources, which is eventually a greener solution. You can also use plant-based dyes for printing, so when the boxes or any other packaging are degraded, the dyes don’t add toxicity to the ground. You should also choose eco-safe premium finishes for the packaging to attract more customers. 

Try Modified Atmosphere Packaging 

Another prevailing technology in 2025 is the Modified Atmosphere Packaging to use when packing fresh produce. Businesses use MAP to keep their fruits and vegetables safe from several factors so customers can eat the fresh product. This means having the packaging that would ensure the safety of your fruits, like mangoes, bananas, and cherries, during the supply chain. 

When choosing the Modified Atmosphere Packaging for your products, you need to ensure the temperature of the shipping containers remains consistent, and the packaging is robust enough to keep the fruits safe from damage. And in certain conditions, certain chemicals, which are safe for consumption, are added in the packaging or in a container to keep the fruits from over-ripening.

Explore Refillable Packaging

There are different ways of ensuring sustainability, and refillable packaging is one such option. When you offer customers packaging boxes or bags that can be reused, you are ensuring less waste on the land. Reusing is a good option if you want to align your brand with those of the customer's values. 

Some options to use are glass bottles for the liquid products like milk, juices, serums, creams, and even puree. After utilizing the products in these glass vials or bottles, customers can use them to store their spices, pickles, fresh juices, and even water. Similarly, when using biodegradable boxes for the products, your customers can use them to store different items like their jewelry, makeup items, or snacks in the pantry. 

Be Consumer’s Favorite with Latest Packaging Trends!

Now that you know the different trends for the packaging industry, it’s time to get to work. You can surely customize the packaging, but offering customers the trends they are looking for is necessary to boost sales and stand apart from the competition. Whether you need seed paper packaging or you need to go for Modified Atmosphere Packaging, OXO Packaging can assist you with the custom order. 

All that you need to do is work on your budget, choose the accurate packaging for the products, the designs, and the number of boxes. Get in touch with us today and place your order. We offer several perks, including free design support, free delivery in all 50 States, free custom quote, and a low minimum order quantity of 100 boxes!