Small businesses and startups go a long way toward making their products noticeable on retail shelves. The most prominent challenge businesses face is the cost of branding their products. Your business demands a lot of investment to ensure that your product stands out from the rest. What if there was a way to get maximum benefits at an affordable cost? Custom packaging for small businesses is ideal for making your brand memorable without draining your finances.
How? Let's explore that in this article. This article demonstrates how to:
Without further delay, let's begin discussing the specifics!
Customers want to feel valued and appreciated by the brands they choose to buy from. Therefore, building and maintaining connections with customers can be challenging in a highly competitive market. However, it is essential to try to do so, as it can lead to increased sales, loyalty, and word-of-mouth marketing. You can achieve that with custom packaging. It is an excellent way for small businesses to stand out from the competition and create a memorable unboxing experience for their customers.
However, custom packaging for small businesses is an expensive packaging solution. But you have nothing to worry about, as we have the perfect solution for you. We will guide you through the world of custom packaging, its benefits, and how to have it with a cost-effective approach. We have also covered creative ideas for small business packaging.
We first need to understand what makes custom packaging for small business an expensive packaging solution. Once we know the problem, we can move toward its solutions.
You might be thinking that it is the packaging materials that make custom boxes a high-cost packaging alternative. However, there are other factors contributing to packaging costs.
The following factors, in particular, lead to high packaging costs for small businesses:
When packing materials are improperly stored, it can set off unwanted situations. As a result, jams in processing, shipping, fulfillment, and other processes will occur.
This will go poorly for small business packaging box design ideas.
The longer it takes to stack and assemble the boxes during storage, the higher the cost. You need to understand what packaging box style and design will cost less and present your product in the best possible way.
Check out our best packaging design ideas and suggestions to better understand what to think about during the design process.
Many businesses use standard packaging sizes when shipping products, even if their products only need a little space. This can lead to wasted space and higher shipping costs.
For example, if a business ships a small product in a large box, they pay for the space it doesn't use. This can add up to a significant amount of money over time.
Businesses add extra protective elements (void fillers and custom inserts) to secure their product during transportation. But most of the time, these elements are optional. Not only do they add up in packaging costs, but they also damage your products.
Now let's move towards the solutions to your problems. Here are some tips for having premium custom packaging for small businesses without breaking the bank:
Custom packaging boxes come in all shapes and sizes, but using standardized sizes for storage can save you money. Standard box sizes are more common and are produced in larger quantities, which means lower prices.
Elaborate designs and complex printing techniques can add to the cost of custom packaging for small business. It's best to keep your design simple if you are on a budget. A simple design can still effectively convey your brand identity and promote your products.
High-end materials can make small business packaging look more luxurious, but they can also be more expensive. If you are on a budget, choose cost-effective materials that still adequately protect your products.
Ordering custom packaging boxes in bulk can save you a lot of money. You will get a discounted price per unit when you order in bulk.
Working with national suppliers for packaging for small business is often more cost-effective than working with international suppliers. National suppliers may also be more flexible and offer better customer service.
Once your customers have received their products, you can reuse the packaging materials for future shipments. This is a sustainable practice that can also save you money.
So now that you know why custom packaging for small business is a great idea, it is time to manufacture your custom boxes. We hope you understand where to make changes to your product’s packaging. What factors cause high-cost packaging, and how can you overcome them.
You need a packaging supplier that assists you and provides the right packaging box for your products at the best possible price. Because your brand can do amazing things with a suitable packaging company by your side.
OXO Packaging can help small businesses or startups create custom packaging that speaks to their customers and reflects their brand. We offer a comprehensive range of packaging and design solutions at affordable prices, from small batch processing to large productions.
Contact us today to learn how we can help you with your product packaging needs. We are here to help you create packaging that will wow your customers.