5 Custom Packaging Trends That Prevail in 2025

The persistent growth of custom packaging over the past few years depicts their rising demand over time. According to Fortune Business Insights:

“The custom packaging market is expected to grow from US$ 45.92 billion in 2024 to US$ 71.10 billion by 2032 at a CAGR of 5.62%.”

This means that the packaging market in 2025 will be around US$49 billion. With exponential growth in the market volume of custom packaging, the diversity of its designs can also be witnessed. Staying informed about the fluctuating trends and improving packaging design accordingly is paramount for businesses.

In this blog, we will discuss 5 custom packaging trends in 2025 that you must know! Read on to find more!

More Focus on Eco-friendly Packaging Solutions

In 2025, a more focus on eco-friendly packaging is expected. The reason is that consumers are becoming aware of the harm caused by plastic and other non-sustainable packaging. So, they prefer to buy products that are packed in biodegradable packaging. 

According to a report shared by Statista depicts that sustainability is the future of packaging:

“82 % of buyers are willing to pay more for sustainable packaging.”

Here are two of the most prominent eco-friendly packaging trends that can be witnessed in 2025.

Trends of Paper-Based Packaging

Paper-based biodegradable packaging is widely used all around the US due to its sustainability. These packaging options are renewable, biodegradable, and recyclable. So, they neither add a carbon footprint nor waste the natural resources.

Refillable Packaging to Promote Sustainability

Refillable packaging is another dominating trend that is expected to become common in 2025. In 2023, Stella McCartney, a famous luxury cosmetic brand, started offering refillable packaging for its cosmetic items. This packaging was inspired by the fountain pen concept.

Fluctuations in Color Trends to Expect

When it comes to the design of the packaging, a big change in the packaging hues is expected to happen. Brands are going wild with their choice of colors. To make a powerful impact, we can see significant changes in the color themes of many branded packaging in 2025.

Fruity Hues

For the past few years, muted and dark color shades have been popular. The reason is that these hues give your packaging a subtle look. However, many brands are moving to fruity vibrant colors to stand out on the retail shelves.

These palettes are significantly bright as compared to super-saturated dark shades. The fruity themes are more than just fun-looking design elements. These colors make packaging stand out and fascinate buyers with their fresh, and playful feel.

Twilight Gradient

The Sunset gradients outperform competitors when it comes to persuasive and elegant packaging designs. This trend uses a calming horizontal flow of hues that resonate with the sunset’s visual appeal. This warm look makes the products packed in the packaging look peaceful.

Technology Integration in the Packaging

Custom packaging 2025 is expected to be filled with technology integrations. Tech features not only enhance the functionality of the packaging but also assist in supply chain transparency. Here are some tech-integrated packaging solutions expected to get more popular in 2025:

Interactive Packaging

Interactive packaging is mostly embedded with QR codes, NFC chips, and more options. These features provide users with significant information about the product and brand. Also, this packaging offers interactive experiences to the users via smartphones.

Intelligent & Active Packaging

Active Packaging includes features that actively affect the product. Oxygen scavengers and moisture absorbers are two of the most common active packaging features. Intelligent packaging incorporates sensors that track and monitor the condition of packed products like temperature and humidity.

Minimalist Yet Thoughtful Packaging Designs

Minimalist vs detailed packaging designs have always been a topic of discussion. The design you choose for your product packaging depends on your brand archetype. However, minimalist packaging design can become more popular in 2025 than the detailed one for the following reasons:

Less is More!

Minimalist design is made considering consumer preferences. It does not involve intricate patterns and complex graphics. This design approach focuses more on the functionality of the packaging and less on printing everything about the product on the packaging.

Sophisticated Cutouts

The clever yet simple cutouts on your product packaging attract customers with simplicity and sophistication. Using smart ways to cut your boxes can exude visual hints about the type of product packed inside.

Edible Packaging Will Prevail

Choosing the right packaging has become paramount for food brands. Many packaging materials could add toxic substances to food and beverages making them unhealthy for the consumers. Custom edible packaging is a reliable option for food packaging and is becoming popular in the market.

According to Fortune Business Insights:

“The global market size of edible packaging was around USD 711.09 million in 2023.”

Here are some amazing edible packaging options expected to become popular in 2025:

• Edible Straws: These straws are made of starch, sugar, or rice. They can be used for drinks and do not contain toxins.
• Edible Coffee Cups: These cups are an excellent alternative to paper cups. They are made from cookies or wafers. The best thing about these cups is that they don't change the taste of the drinks.
• Starch-based cupcake wrappers: These wrappers are made from wafer paper (derived from potato starch), so they are edible. They perfectly wrap your cupcakes without hassle.

Reliable Packaging Company in 2025

Now that you know the top packaging trends in 2025, let’s explore the reliable packaging company you can trust to buy your product packaging. OXO Packaging is a prominent name that appears when you look for a reliable packaging supplier in the US.

With comprehensive knowledge and expertise in making trendy packaging, we can make perfect boxes and bags for your brand. We also offer free design support to create timeless packaging following market inclinations and trend fluctuations.

Best of all, we offer customized solutions at a wholesale price with free shipping all around the US. So, what are you waiting for? Get in touch with us, design persuasive packaging, and get it manufactured instantly.

Conclusion

This is all you need to know about packaging trends 2025. By considering the above 5 trends you can create an exclusive product packaging that will surely beat the competition. If you still have any questions, reach out to us today. Also, don’t forget to contact us if you want to buy custom packaging!