An Introductory Guide to Choosing Custom Potato Chips Packaging

Have you ever wondered how the potato chips you are consuming are packed? The most important step of food packaging is to ensure it is FDA-approved to avoid legal consequences. Next come the designs, the colors, the sizes, and the finishes. Read this blog to know everything about custom potato chips packaging in detail. 

Food Grade and Protective Material to Avoid Legal Actions

The first step is to pick the food-safe packaging material. This is the most important step, as opting for anything that is not food-safe and not approved by the FDA can land you in hot water with customers and the FDA. Apart from using Kraft paper for your potato chips packaging, you can use the following materials:

Mylar or Aluminum Film

Choose a material that can keep the potato chips safe from dust, water, moisture, air, temperature, etc. A thin mylar or aluminum film can be used to make your potato chips packaging. The reason lies in their ability to keep your chips safe from all the factors listed above. These two materials are also approved by the FDA and declared as food-safe. 

Cardboard Boxes

Sometimes, brands use cardboard boxes to make their potato chips box packaging to stand apart from the competition in the market. The cardboard boxes can keep the potato chips safe from factors like dust, moisture, and even water to an extent. You can customize the boxes however you like to create a unique and robust brand identity in the market.

Various Sizes to Offer a Wide Range of Options to Customers 

Offering various sizes for your custom potato chip packaging can attract more customers. Not every customer is looking for a big bag of chips, while other times they may need exactly that for a movie night or to make a gift basket for someone. You can offer them various sizes by customizing the packets for your potato chips. Consider the following three sizes with several dimensions for your custom potato chip packaging: 

Small Sizes

Small-sized chip bags are for packing chips that are around 1 to 2 ounces in weight. This is the American standard of weighing the chips that brands and manufacturers use. For the small sizes of custom potato chips bags, you can use the following sizes:

• 1.5 ounce
• 2 ounce
• 2.5 ounce 

Medium Sizes

For the medium-sized bags, you are usually packing anywhere between 5 to 8 ounces of chips. These medium-sized bags are for snacking for two people and can be consumed in one sitting easily. You can consider using the following sizes for the medium sizes:

• 5 ounce 
• 5.6 ounce 
• 7 ounce 
• 8 ounce 

Large Sizes

Large-sized bags are usually for movie nights or for families to consume together. These bags start from 10 ounces and can go as high as you want. Consider using the following customizations for your custom chips bag sizes for large bags:

• 9.5 ounce
• 10 ounce
• 11.6 ounce 
• 13 ounce 

Conversion of Ounces to Grams

If you are looking to convert the ounce to grams to know how many grams of chips are in a custom potato chip bag, you can multiply the number of oz by 28.3 to get the number in grams. 

1 Ounce = 28.3 grams

Visually Appealing Colors & Typography for Improved Visibility 

Marketing is not always a guessing game, as most people like to claim it to be. When marketing a product like potato chips, what’s the second most important thing after the taste of chips? It’s none other than the visuals of the packaging. Your packaging is the first thing customers will notice when you launch any new product. 

This means you must make your potato chip packaging visually appealing by opting for vibrant colors and even typography. This way, you can ensure which pair works best on the packaging. You can research the packaging design typography to know what will be the perfect approach for your brand and how you want to position your chips in the market. 

Decide on the Right Designs for Your Potato Chips Packaging

There are different ways to go about deciding on the potato chip packaging design. One of them is to add the imagery of the flavour you are packing. For instance, when going for a sweet chilli flavor, you can add chilli to the packaging. When offering a salty flavor, you can perhaps add a salt shaker to the packaging. 

You can also be creative to enhance the shelf visibility. Research the market to get some ideas or sit with our professionals to brainstorm exciting yet attractive designs for your packaging. You can even go for minimalistic designs and offer a decluttered look. OXO Packaging offers perks like free design consultation and free 3D mockups, so you can test different designs.

Print Potential Allergies and Calories on your Custom Packaging 

Customers are always looking for the number of calories they are consuming in snacks. This is why you must add the correct number on the packaging in addition to printing the ingredients list. It is also important to add potential allergens on the packaging of potato chips to warn customers before consuming the chips. These steps make your brand more trustworthy in the market. 

Premium Finishes to Make Your Packaging More Appealing

The last but very important step is to choose the visually appealing and attractive finishes to use on your packaging for potato chips. You can choose one or even more than one as per your desire. Remember, the reason for finishes is to make the packaging attractive while adding a fine finishing to your custom packaging. You can go for the following famous finishes on your custom potato chips packaging: 

• Matte to offer a subdued look
• Gloss for that protective layer
• Embossing to give a textured appeal 
• Foiling for a refined visual appeal 

Create Your Mark in the Market with High-End Chips Packaging 

Get high-end chip packaging to leave a lasting impression in the market. When packaging potato chips, choose a high-end and food-safe packaging material. With OXO Packaging, you can get various perks like free design consultation, free 3D mockups, free custom quote, and free shipping in the US. Contact us today, and learn more about your packaging of potato chips.