8 Major Packaging Design Challenges and Overcoming Them!

An appropriately designed custom packaging not only safeguards your products but also helps attract customers. If you are a product-selling business, you should design your product packaging uniquely. However, it will not be as easy as you think.

You may face many challenges when designing packaging solutions for your timeless products. But, don’t worry! In this blog, we will explore 8 major packaging design challenges and methods to overcome them. Read on to find more!

• Selecting the Packaging Material

Choosing suitable packaging material is one of the most problematic issues while designing the packaging of brands. Various types of packaging materials are available in the market. Paper-based packaging is considered to be an ideal solution for the packaging of many products.

The reason is that materials like kraft paper, cardboard, and corrugated are eco-friendly and durable as well. However, other options like luxurious rigid stock, glass, plastic, etc. are also available to meet your needs.

Choosing the packaging material depends on the nature of your products, the major functionality required for the products, and the trend of your industry. You should explore the best practices, recall your brand guidelines, and discover market trends to choose the packaging material.

• Addressing Sustainability Issues

While designing packaging for your brand, sustainability is a highly important factor in creating an effective packaging solution. Just consider the expected market share of sustainability. About 82% of US customers are willing to buy products from the brands providing products in sustainable packaging. 

Talking about the worldwide market value of sustainable packaging to be 292.71 billion dollars in 2024. Although, this includes different sustainable packaging materials, like glass, plastic, metal, and paper. This is enough to know the importance of sustainability in producing packaging for brands. 

Think of creating affecting packaging boxes with the following aspects of different packaging materials:

• Reusability
• Recyclability
• Eco-Friendliness
• Biodegradability

• Attracting Customers

Drawing the attention of customers on retail shelves is one of the biggest challenges for a brand. The reason is that the packaging of your competitors resides on the same shelves in retail stores. So, standing out is important.

Focus on exploring the audience persona to think of how you can attract more prospects for your products by packaging decisions. This will help you grab more attention from your potential customers to your brand and persuade them to buy your products.

Drafting artwork and implementing it in producing the final shape of your brand packaging, colors along patterns can play a pivotal role in promoting your product's sales and improving your brand image. Before finalizing your packaging and presenting your brand image, think twice and use the color system wisely.

• Enhancing the Unboxing Experience

Customers can stay connected with and promote your brand if they are attracted to the product unboxing experience. This is the age of digital media, especially social media.

Most people love to share their unboxing experience with different product packaging. So don’t take it for granted and grab more public attention for your brand. Consider the following styles and select the best choice for your specific audience, products, and brand guidelines: 

• Custom gable boxes
• Sliding drawer boxes
• Shoulder-neck boxes
• Magnetic closure boxes

• Protecting the Products of Packaging

Durable packaging provides the solution to protecting the valuable content of the packaging. This function of effective packaging can be achieved by the durable packaging material, following market trends, and using packaging inserts depending on the specific requirements of your brand.

When selecting durable and protective packaging for your products, you can consider these amazing tips.

• Choose a durable packaging material.
• Embed handles to carry products safely.
• Use packaging inserts to enhance safety.
• Fasten boxes with durable tape, or ropes.

• Minimizing Packaging Waste

Packaging with high recyclability and reusability can help brands restrict waste to a minimum limit. This objective can be achieved by designing packaging such that its material doesn’t go to waste. Also, you should make reusable packaging to reduce environmental waste.

Different materials, shapes, and styles of packaging choices can help you create highly functional yet attractive packaging. Here are the types of packaging that can help you craft effective packaging for the long run:

• Custom Tuck Boxes
• Two-Piece Rigid Boxes
• Collapsible Rigid Boxes
• Boxes with Sleeves and Trays

• Overcoming Cost Issue

Deciding the budget is one of the primary steps you should take when designing boxes for your product packaging. It is not wise to choose high-value and expensive packaging materials. Cost efficiency is one of the biggest problems in producing effective packaging.

Cost issues can be overcome by choosing inexpensive yet quality material, and thinking wisely about the packaging design. Focus on functionality rather than styles alone to get the maximum out of the packaging with a reasonable investment.

• Creating Branded Packaging

Resonating with your brand archetype can be challenging when creating a product packaging design. You can overcome this issue by personalizing your product packaging. Personalized packaging can become a highly impressive, charming, and attention-grabbing marketing tool. 

When you come across an amazing, stylish, and attractive packaging of the products, what will you do? You will be urged to buy the product. So, go creative while presenting your brand identity on the packaging, and choose the right imagery and color schemes that showcase your brand’s voice perfectly to your buyers.

Printing plays an important role in your business to stand out when it comes to branded packaging. So, whether you choose branded paper bags or boxes for product packaging, go for a quality printing technique. Offset, screen, digital, and rotogravure printing, are some popular options to pick from.

Partner With Experts to Overcome Packaging Challenges!

One of the easiest ways to overcome all the above packaging challenges is partnering with an expert packaging company. The company you choose should provide you with free design support preventing you from hassle.

You can rely on OXO Packaging if you want to craft persuasive boxes and bags for your product packaging. From free design support to comprehensive packaging production responsibilities, we cater to all. Get in touch with your custom packaging partner today!

Conclusion

Packaging is the first and the most important factor that influences prospects to decide whether to buy products or not. Reading this blog will surely help you overcome the challenges and design persuasive packaging for your products.

If you need further assistance or want to buy fully customized product packaging reach out to OXO Packaging today!