8 Packaging Boxes for Beauty Products Brands Should Try

Beauty brands are always looking for visually appealing and functional box styles to attract customers to their products. There are many packaging boxes for beauty products available in the market. But not every box can offer customers a beautiful and memorable unboxing experience. Read this blog to find 8 packaging styles your beauty brand can consider for an unforgettable unboxing experience. 

Pillow Boxes

When packing lightweight and non-fragile items your brand must consider pillow packaging. These boxes are shaped like a pillow and can be customized in different styles and designs. Most beauty brands use pillow boxes with ribbon handles on the sides. These boxes offer product protection from external factors such as dust and moisture to a small extent. 

Hinged Lid Boxes

Lid boxes are used when packing high-end beauty products as these boxes give a refined look. These boxes have a hinged lid attached to the bottom of the box through the spine. These boxes are easy to assemble and often have a ribbon attached inside the box. This ribbon provides support for the lid to stand on its own when it is opened. 

Clear Boxes

Clear boxes are one of the most common packaging boxes for beauty products because they attract customers by showing the products directly. You can customize these boxes in different styles and designs as per the products. Most brands add ribbons on these boxes and shredded colored paper inside to beautify the boxes.

Die Cut Window Boxes

Die-cut window boxes are another common yet impactful packaging box beauty brands use. As the name suggests, these boxes offer a custom window on the box to let customers have a sneak peek at the products. You can customize the shape of the window in different geometric shapes like hearts, circles, rectangles, squares, and more. 

Tuck Boxes

Tuck boxes are used by different beauty brands to pack their items and ship them to distant places. These boxes use one or more flaps tucked inward to protect the products. Brands use this box style because it can keep the products inside the boxes even when placed upside down unless the flaps are opened. Here are two famous tuck box styles to try:

Straight Tuck End Boxes

Straight-end tuck boxes offer flaps on both sides of the box; the top and bottom. In doing so, customers can open the box from either side. These flaps are tucked inward in the same direction. Straight-end tuck boxes are mostly used to pack lightweight items. 

Reverse Tuck End Boxes

Another common packaging boxes for beauty products are the reverse tuck-end boxes. These boxes also offer flaps on either side of the box. The only difference is that the flaps are tucked in the opposite direction. The top flap tucks into the backside of the box, and the bottom flap tucks into the front side of the box. 

Shoulder Neck Boxes

Shoulder-neck boxes consist of three pieces; the shoulder, also known as the bottom lid, the neck, and the top lid. The neck is glued inside the shoulder in such a way that it is visible even when the lid is placed on the box. This style offers a distinctive look and gives more room for design. These are some of the aesthetic packaging boxes for beauty products for your brand to consider. 

Sleeve and Tray Boxes

Give your customers a memorable unboxing experience with sleeve and tray boxes. These boxes offer a separate tray and sleeve; the sleeve covers the hollow tray from four sides. Choose aesthetic designs and visually appealing colors for the sleeve as it is the more exposed part and will attract more customers. You can pack high-end makeup products such as moisturizers in these boxes. 

Tube Packaging 

Tube packaging gives a distinctive look when displayed on the shelves. Brands use tube packaging in retail to attract more customers. There are different styles of tube packaging your brand can use for the products. Decide the length of the top lid and bottom as per your brand’s needs to stand apart from the competition.

How To Customize the Beauty Boxes?

Your brand can customize the beauty boxes in different ways. Customization can help a brand build a unique brand identity and stand apart from the competition. Choose bulk cosmetic packaging to save costs and delivery charges. Your brand can also connect with your customers with the help of custom styles and designs. Here are a few things to consider when customizing the boxes:

Choose the Material of Your Choice

The material of your packaging box is one of the factors that determine the quality of your product and brand. This is why it is important to choose a sturdy material for your beauty products. Most brands choose eco friendly cosmetic packaging wholesale suppliers to attract eco-conscious customers. Here are a few materials you should choose for your brand:

• Paperboard is a lightweight sustainable material used to ship smaller products
• Kraft is a lightweight eco-friendly material with a natural brown rugged look
• Cardboard is a sustainable packaging material that protects products from damage to an extent
• Rigid is a sturdy packaging material offering a high-end look and providing optimum protection
• Plastic is a sturdy packaging material offering protection against pressure, puncture, and water

Find Alluring Designs

Designs are another way to attract customers toward a product. Brands use artistic designs on their packaging boxes to attract customers. Research the market and see what designs your competitors are using for their beauty products. Here are a few options to consider:

• Minimalism is a design that uses less space for visuals on the packaging offering a clean look
• Maximalism design works on the principle of more is more and leaves little white space
• Rustic design uses more rugged and natural textures and colors to offer a distinctive look
• Textured design involves the use of senses to attract customers mostly using raised designs 

Pick Aesthetic Finishes

Use aesthetic finishes to attract customers toward your product. There are many finishes brands use on wholesale packaging for beauty products. Some of these are:

• Embossing offers a 3D look by raising the selected visuals on the packaging boxes
• Debossing gives a deep impression to selected visuals on the beauty boxes 
• Matte finish removes the color vibrancy of the packaging boxes to give a decent look
• Gloss enhances the color vibrancy and gives a beautiful shine to the boxes 
• Holographic provides a rainbow look when light falls on the boxes at certain angles 

Boost Your Brand’s Visibility with Aesthetic and Sturdy Boxes

Choose aesthetic and functional boxes for your beauty products and make them stand out on the shelf. Ensure that your products are reaching the customers safely during shipping by choosing sturdy materials. At OXO Packaging you can get free design support and free delivery for wholesale packaging for beauty products. Drop us an email, and we will get back to you as soon as possible.