An Ultimate Guide to Professional Business Card Designs

Presentation and showcasing your business identity matter a lot when it comes to persuading clients and buyers. One of the best media that glorify your business identity and persuade more prospects is business cards. However, most business cards are thrown away by the recipients for multiple reasons. According to a stat:

“88% of business cards are thrown away within a week.”

Fascinating the eyes of your prospects and encouraging them to retain and interact with your cards can be difficult. But not anymore! In this blog, we will walk you through a detailed guide on business card design that helps you impress your prospects. Read on!

Does Design Really Matter?

Before we delve into how to design business cards, let’s find out whether design is actually a decisive factor for recipients to retain cards. The answer is, certainly! Design does much more than glorifying your business name and logo.

Choosing appropriate color, typography, and imagery helps you grab the attention of your buyers. Poor and boring designs are easily ignored by the sight of viewers, yet a remarkable touch to your cards can change the game.

Business cards only inform your buyers about your business name, address, and contact number. However, well-designed cards emotionally connect with your prospects, persuading them to take action. Designs of the cards help you connect with your buyers and communicate your message more efficiently.

5 Steps on Designing a Stand-Out yet Professional Business Card

Now that we know the importance of design when creating business cards, let’s explore some steps that make the process easier for you. Whether you want to design your own business cards or outsource the design process, knowing these steps helps you in any case:

Opt for a Robust & Elegant Material

Designing your business card begins with choosing a durable and elegant material for your business cards. Most recipients judge the reliability of a business by the thickness of their business card. Thicker and tougher cards are considered more elegant as compared to the thinner ones.

Also, the finesse of the materials matters a lot when it comes to highlighting your brand’s perception in customers’ minds. Laminated cardstock or rigidstock is considered ideal for creating high-end and captivating business cards.

If you want to offer something unique, the option of magnet business cards is also out there. The magnetic material allows recipients to attach your cards to any surface, making them remember your name.

Choose Sizes & Shapes Wisely

The sizes and shapes of business cards play an important role in impressing your prospects. Although ideal shapes of business cards are rectangular in a horizontal format, other options are also considered. Rectangular cards are easy to carry and perfectly fit inside pockets.

If you want to go unique with your card designs, you can opt for round or oval shapes as well. However, such shapes come with a limited room for conveying a long message. To showcase your logo and brand name only, these unique shapes can make a difference.

Business card sizes play a role in branding as well. Neither large nor small cards fit inside pockets while leaving enough room for brand elements. Sufficient size ensures that graphics and text on the cards are conveniently readable.

Some standard card sizes you must consider are:

• American Cards: 3.5” × 2”
• European Cards: 3.35” × 2.16”

Pay Attention to Typography

When it comes to catching the attention of prospects with your business cards, typography matters a lot. By choosing the right typography, you can showcase your information suitably that connects with the recipients. There are 3 fundamental elements that you should never ignore when choosing typography for your business cards.

Font size plays an important role in making your cards more readable. You should go for at least 8 pts. This font can be read by most naked eyes. Empty spaces are also part of the font size that determines the readability of your cards.

The importance of font styles can’t be overlooked in this regard. Choose the style that resonates with your brand voice. For instance, Classic Serif fonts are famous for professional looks, and Perfecto Calligraphy fonts are popular for a creative touch.

Color psychology also matters a lot when designing business cards. Choose a color scheme that resonates with your brand and connects with your prospects.

Select Attractive Finishes

The importance of finishes can’t be overstated when it comes to designing an elegant business card. Finishing options give your cards a fine touch of elegance and impress your prospects. Opting for water-resistant laminations is considered ideal in this regard.

You can pick from endless options like gloss or matte coating. Gloss coating exudes a shiny feel, while matte coating looks subtle and serene. The option of reflective holographic and foil stamping is also out there if you want to exude an energetic vibe.

To glorify your brand logo or text, you can emboss or deboss your information on business cards. Doing so enhances the visibility of what you print on your cards. Also, such luxury finishes enhance the perceived value of your brand in your prospects’ minds.

Add Necessary Information

Last but not least, adding suitable information about your business is essential when designing business cards. Decide what to add and what to skip. Some important information that you should never skip includes the business name, logo, tagline, and contact information.

Add a logo in such a design that it catches the first sight of the viewers. The size and color scheme must be appropriate to draw the attention of the recipients to your logo. Keep your slogan or tagline as close as you can to your logo. That’s how you can cover your whole brand identity without a hassle.

Adjust contact information such that your prospects can find it conveniently. However, such information must not be in large fonts and vibrant colors. Keep them simple yet readable.

Where to Customize Professional Business Cards?

Now that we know how to design business cards, let’s explore where you can customize these cards according to your preferences. You can pick from various options like wholesalers, printing companies, local vendors, etc. However, online vendor OXO Packaging offers more convenience and customization choices.

By partnering with us, you can rest assured of unmatched quality, remarkable printing services, and best of all, design support from industry experts. If you want to customize your business cards with a persuasive design, get in touch with us right away!

Wrap Up!

Business card designs help you showcase your information persuasively and drive actions seamlessly. We hope the above guide on how to design business cards will help you create timeless cards for your brand. If you need any further help, feel free to reach out to us.

Apart from cards for showcasing your band identity, you can also get uniquely tailored business card boxes from us.