Explore What are Display Boxes & How They Boost Retail Visibility!

First impressions matter in a retail environment, like they do in the human world. Retail businesses have little time to grab buyers’ attention. If your retail packaging doesn’t captivate buyers at first glance, they go for another option. To avoid this abandonment, you can leverage display boxes in a competitive retail market. In case you are unaware of the versatile benefits of display boxes for retail brands, read this blog!

What are Display Boxes?

Imagine a display box as a “silent salesperson” for your retail brand. Display boxes are specially designed containers to display products attractively in a retail environment. They increase visibility and appeal for your retail items with their eye-catching graphics and designs. 

These boxes can be manufactured from different types of materials, including cardboard, plastic, or glass. And they also come in different captivating styles, such as counter display boxes for countertops. Also, you can further enhance their curb appeal by leveraging premium printing and finish options. 

Advantages of Using Display Boxes

The main purpose of display boxes is to help retail brands like yours organize and reflect products in an outstanding way on shelves. You know the best part about these boxes? They serve a dual purpose by keeping the retail items safe and enhancing their shelf appeal. Other benefits include: 

Maximize Product Visibility

It is common practice that most buyers don’t take much time when they purchase products. Hence, if you make your display boxes attractive using bright prints and loud designs, your product becomes instantly noticeable to casual shoppers. 

Trigger Impulse Purchases

From a psychological perspective, people tend to purchase when they feel something. Hence, using eye-catching display boxes persuades buyers to make spontaneous buys. With persuasive designs and sleek styles of display boxes, they act as mini billboards, which stimulate buyers to make a purchase. 

Boost Brand Recognition

A cohesive image of your retail brand can make or break your identity in the eyes of customers. Retail customers are more likely to pick items projecting consistent brand designs. This way, your brand’s image stays in the customer’s memory every time they view your product display boxes. 

Optimize Shelf Space

The space of the retail environment is limited. This is where display boxes serve best, as they are ideal to fit dozens of products in less space while organizing them neatly. You can nicely sort the products on the shelf, which exude a nice look while making their access easy for retailers and buyers. 

How Custom Display Boxes Boost Your Retail Brand and Sales?

Regardless of your retail market saturation, you can set the first impression and feel of your items with well-customized display boxes. The power of unmatched customization gives you a competitive edge in the following ways:

Highlight Your Retail Items

Unlike traditional retail boxes, display boxes possess unique features like open fronts, clear windows, and distinctive shapes. These features provide customers with a clear view of the inside-packed contents. It eventually builds customer trust and confidence while buying your branded products. 

Capture Audience Attention

The strategic placement of display boxes in prominent locations ensures visibility of your items as customers enter or move through your retail store. Near the entrance, at the end of aisles (end-caps), or near checkout counters are among the prominent locations. Also, these locations enhance the chances of retail display boxes being noticed and considered for purchase. 

Encourage Impulse Purchases

Positioning impulse items in display boxes alongside popular products like waffle cones near the ice cream leverages the attention and traffic drawn by the anchor product. You can also design these boxes with vibrant colors like red and orange to create a sense of excitement and urgency, promoting quick decisions. 

Boost Seasonal Sales

Display boxes won’t disappoint you when seasons like Halloween come. They create a sense of urgency and excitement through themed designs and limited-time messaging. Themed display boxes for holidays like Christmas or Valentine's Day encourage customers to purchase before the season is over.

Enhance Brand Experience

Open designs of display boxes can make your retail products more engaging and can even surprise and delight the customer. Thoughtful design, unique structural elements, and high-quality materials of these boxes elevate a product and make customers feel special. 

Consider Different Types of Display Boxes

Like other box types, display boxes come in several styles. Each style serves unique purposes. Have a look at these styles: 

Counter Display Boxes: Capture last-minute buying decisions and increase overall sales potential by placing these boxes in high-traffic areas like the counter.
 

Floor Display Boxes: Draw attention to products and can lead to on-the-spot purchases. Floor display boxes work well for a variety of items, from small products to bulkier goods.
 

End Cap Display Boxes: Improve store aesthetics while offering a flexible way to showcase a variety of retail products.
 

Pallet Display Boxes: Reduce handling time and labor costs as pallet display boxes can be shipped and displayed on the same pallet.
 

Power Wing Display Boxes: Place products at eye level, making them more noticeable than items on lower shelves.

Where to Find High-Quality Custom Display Boxes?

Since you have developed an understanding of what are display boxes and their significance to boost your sales, don’t hesitate to customize premium quality display boxes. Whether you choose custom display boxes or counter display boxes, your investment results in higher engagement and ROI. 

To get a high ROI, you need to find a reliable packaging partner to customize display boxes to resonate with your brand’s theme. OXO Packaging is one of those partners that create impactful display boxes to elevate your retail packaging!