Winning More Impressions for the Interior Design Brand of Asher with Persuasive Packaging
First impressions don’t happen in a showroom anymore in the world of cabinet design. They happen the moment a package is opened.
Interior design brand owner “Asher Josephs” wanted to send something more than a standard sample kit. He needed a promotional mailer box that could instantly communicate creativity, professionalism, and warmth while also helping clients visualize cabinet color combinations more effectively.
The challenge? They needed it designed, produced, and delivered within one week without compromising on presentation or functionality. That’s where our team stepped in.
How OXO Packaging Responded
From the first conversation, it was clear this wasn’t only about packaging, it was about creating an experience. Jason Blake, the assigned sales representative at OXO Packaging, worked closely with Asher’s design team to understand their goal.
The goal was to customize a mailer box that would delight recipients while serving as a practical design tool. Despite the fact, timeline was tight, expectations were high, and there was zero room for trial and error. But with clear communication and fast decision-making, the project moved forward without missing a beat.
A Blend of Cabinets, Colors, and Cookies
The concept was simple yet powerful. The box would open into a premium presentation featuring cabinet color palettes, neatly arranged for easy comparison and decision making. To elevate the experience further, a cookie insert was added while turning the mailer into a thoughtful, welcoming gesture rather than just a sample delivery.
Because great design should feel personal and a little delicious. This combination of tactile samples and a sweet surprise instantly transformed the mailer into a memorable brand touchpoint.
Every Insert Had a Job (And Did It Well)
No rattling. No chaos. No lost samples.
The structure of the mailer box was carefully planned. Custom inserts securely held the cabinet color samples in place while preventing movement during shipping and keeping the presentation clean and professional. Every section had a purpose, guiding the recipient’s eyes, encouraging interaction, and making color selection feel intuitive instead of overwhelming.
Meanwhile, the cookies added an unexpected human touch. They turned the mailer into a conversation starter, making clients feel appreciated before the design discussion even began.
Fast, Focused & Flawless
Despite the tight deadline, the production process of OXO Packaging moved rapidly and smoothly. Clear communication, quick approvals, and hands-on coordination ensured everything stayed on track. Within a week, the promotional mailer boxes were completed and delivered without compromising quality, finish, and structural precision.
The Sweet Result
The outcome exceeded expectations for Asher with his happy clients, better conversations, and zero crumbs left behind. The brand received a packaging solution that didn’t just showcase colors; it enhanced the entire consultation process.
When clients opened the box, they enjoyed a treat, explored color palettes, and engaged more confidently in design decisions. Thrilled with the outcome, the team of Asher Josephs praised the professionalism and execution while recommending OXO Packaging for custom packaging needs without hesitation.
Because when packaging is done right, it doesn’t just deliver samples, it delivers a memorable experience like OXO Packaging did in the case of Asher Josephs.

