Made Gummies Consumers Deliciously Addictive with Playful Mylar Bags

What started with the pure intention of offering potential health benefits to people about 2 years ago has now turned into a giant gummies brand. And credit goes to a retired military officer and the founder, Michael Gawlik.

His inspiration to establish a distinctive brand for gummies came from his personal suffering with osteoarthritis. It led him to discover a formula that could help people relieve pain in the chest and shoulders while eliminating inflammation.

Despite selling an invaluable product, Michael faced difficulty selling in the first two years. Though he tried his best to serve customers with chewables manufactured to improve their quality of life. Still, his brand wasn’t getting the traction it deserved.

Texture Challenge Was on Peak

Drowning in the sea of confusion for two years, his instinct led him to seek whether flaws exist in his hemp gummies' formulation or packaging. And this search eventually brought him to OXO Packaging. When our customer support service team looked into his matter, they figured out the hurdle in the way wasn’t “gummies.” They were thin polythene bags.

Without protective barrier properties, these bags allowed environmental heat to penetrate, causing gelatin-based gummies to turn into a sticky mess. As a result, many customers complained about gummies being turned into a melted blob within 15 minutes after they purchased them.

Delivered Pure Texture, Pure Happiness

The moment our team assessed the problem, we proposed a solution that flipped the script for Michael. The OXO Packaging team advised Michael to switch his packaging from polythene bags to Mylar bags, which brought him safe treats and happy feet of customers.

By customizing mylar bags with heat-sealed closures, we ensured that chewables don’t become either too hard or too soft for consumers. Also, these bags prevented gummies’ texture degradation, staleness, and “gooey mess.”

The result? Customers started buying hemp gummies from Michael’s brand. Not only this, but they also increased brand visibility by sharing about customized Mylar bags on social media because of their vibrant color designs and unique features like resealable closures.

Gummy Packaging Perfection Achieved

The production team of OXO Packaging didn’t leave a stone unturned while crafting Mylar bags for Michael’s brand. Our expert team maintained the texture of gummies by using top-tier materials like PET laminates with aluminum that extended their shelf life.

The next task was for the design team. Our team of expert designers focused on the respective brand’s theme. Following this, they printed the logo in a clean and minimalistic style while printing high-quality flavored graphics such as “Paw paw, strawberry, and mixed berry.”

Also, we incorporated informational elements in clear and bold fonts with QR codes to show compliant lab results. All these elements turned hemp gummies into a highly eye-catching product for retail environments.

Gave Consumers a Pack of Delight

Put simply, OXO Packaging helped Michael maximize his relief mission by serving customers with pristine gummies. His customers enjoyed the fresh, soft, chewy, and mouthful texture of gummies so much that they started promoting the brand on social media.

The proud moment for us was when they not only viralized the slogan “Chewy, Gooey, Goodness in Every Bite,” but also praised our packaging, saying “Your Pack, Perfected.”