How We Turned Cannabis Business into Signature Brand Statement with Premium Tin Packaging

Benjamin has never been interested in shortcuts. As the founder of a cannabis business, he built his brand on clean cultivation, disciplined technique, and a passion for growing high-quality flowers in Vermont. His product had the purity and consistency that customers loved, but his packaging didn’t tell the same story. 

Before working with us, Benjamin was using generic containers that felt mismatched with the experience he wanted his customers to have. The tins boxes were plain. The lids felt cheap. Nothing about them reflected the care that went into every harvest. Worse, they blended in with every other product on the shelf instead of standing apart as a premium craft brand.

The Moment Benjamin Realized Something Had to Change

As Highview Hydroponics grew, Benjamin kept hearing the same thing from retailers—your product is great, but the packaging doesn’t speak for it. He needed something that elevated his brand instead of holding it back. Something that looked like Highview Hydroponics, felt like Highview Hydroponics, and delivered the same level of trust the flower already had.

As the cannabis business grew, Benjamin kept hearing the same thing from retailers: “Your product is great, but packaging does not speak for it.”He needed something that elevated his brand instead of holding it back. Something that looked like cannabis, felt like a cannabis vibe, and delivered the same level of trust flower already had. 

He had tried sourcing locally. He had tried various suppliers. But every option felt like another version of what he was already using, generic containers with no personality and no connection to his identity as a Vermont grower.

He had tried sourcing locally. He had tried various suppliers. But every option felt like another version of what he was using, generic containers with no personality and no connection to his branding identity as a Vermont cannabis grower. 

Turning a Packaging Problem into a Branding Opportunity

When he approached us, we saw immediately what he was missing: packaging that wasn’t just functional, but expressive. Packaging that worked as a brand ambassador the moment a customer picked it up.

When Benjamin approached OXO Packaging, we saw immediately what was missing. It was packaging that was not functional and expressive. Packaging that worked as a brand ambassador the moment Benjamin picked it up. 

We collaborated closely with him to understand his brand values, audience, and visual identity. Together, we designed custom tins that embodied the brand’s story. OXO Packaging refined the shape, adjusted lid tension, tested colors, and explored finishes until every detail aligned with the brand’s message of clean quality and Vermont-grown cannabis flower authenticity. 

A Final Product That Redefined Cannabis Brand

The custom tins we produced were bold, distinct, and unmistakably his. The iconic green and blue color palettes echoed the natural tones of Vermont. The design balanced modern minimalism with craft sensibility. And the structure offered durability, shelf presence, and space for key product information.

The custom tins we produced were bold, distinct, and unmistakably his. The iconic green, red, blue, and yellow palettes echoed the natural tones of Vermont. The design balanced modern minimalism with craft sensibility. And the structure offered durability, shelf presence, and space for key product information. 

Customers immediately noticed the difference. Retailers began placing larger orders. And for the first time, Benjamin felt his packaging matched the excellence of the flower inside.

Customers immediately noticed the difference. Retailers began placing larger orders. And for the first time, Benjamin felt his packaging matched the excellence of the cannabis flower inside. As you can witness his excellent experience with us in his own words. 

The Transformation That Followed

By elevating his packaging, Benjamin elevated his entire brand. His brand products no longer blend into the racks; they stand out. Our customized tin boxes became part of the customer experience, increasing trust and reflecting quality from the very first touch. 

What started as a search for better containers turned into a turning point for the respective brand. Today, Benjamin’s brand packaging doesn’t hold the product; it tells the story of the craft behind it.