(510) 500-9533|[email protected]
OXO Packaging

Table of Content

Wondering about What PMS Color is? Read on to Find More

 2024-05-22 11:35:03

what is pms color


Are you sick of your designs using different colors? Do you want to be sure that your brand's colors are consistently faithful to your vision and accurate? PMS color is the only place to look!

What does PMS color stand for is an often asked question. PMS color, often known as Pantone Matching method color, is a standardized color reproduction method used by printers and designers. Ever since it was developed in the 1960s by the Pantone Corporation, it has remained the industry standard.

To provide color accuracy that is consistent across a variety of materials, such as plastics, textiles, and printed materials, PMS colors are utilized. Each PMS color has a unique number, which makes it easy to communicate and duplicate certain colors. Manufacturers and designers may achieve exact color matching with this technique, regardless of the media or printing process. 

This blog post will delve deeper into the realm of PMS colors and examine their benefits and applications in the design and printing sectors.

So, Let's Dive in,

How Does PMS Color Work?

A standardized color scheme used in many industries, such as printing, graphics, and design, is called the (PMS) Matching Color System .

  • PMS colors are used to ensure accurate and uniform color reproduction across different materials and printing techniques.
  • The PMS guidebooks specify the precise ratios at which base colors must be mixed to create each PMS color.
  • The PMS guidebooks make it simple for designers and printers to communicate and replicate certain colors by including samples of over a thousand hues, each uniquely recognized by a number.
  • Due to the narrow color spectrum, the PMS method cannot reproduce every hue. However, it offers a wide range of colors that are popular and commonly used in the industry.
  • Designers can mix exact amounts of basic colors to generate custom PMS colors in addition to the conventional PMS colors. This allows them to acquire the shade they want.
  • Businesses and organizations frequently utilize PMS colors to create and uphold consistent branding across a range of marketing materials and goods.
  • Understanding how PMS color works helps designers and printers achieve accurate and consistent color results, ensuring the desired look and brand identity.

PMS Colors Meaning in Design

Pantone Matching System (PMS) colors are a collection of standard colors used in the printing and design industries. Every PMS color denotes a distinct shade and has a designation, such as PMS 200. Due to their ability to maintain accuracy and uniformity across a variety of media, these colors are frequently utilized in branding and marketing materials. By utilizing the PMS color system, designers may efficiently convey their intended color to printers, guaranteeing the correct result for the finished product.

Benefits of Using PMS Color

Explore the benefits of using PMS and pantone and why it is essential for your brand:

Accuracy and Stability

The ability to reproduce color consistently and accurately is one of PMS color's biggest benefits. Because PMS colors are carefully blended and matched, you can be sure that the color you select will always be the color you receive.  For brands that substantially rely on their visual identity to convey their message and elicit particular emotions, this is extremely important.

You can be sure that your brand colors will be the same in all of your marketing materials—print and digital—when you use PMS color.

Brand Identity

In order to create and maintain a powerful brand identity, colors are essential. With PMS colors, you may design a distinctive color scheme that expresses the character and principles of your company. You can specify the primary and secondary colors of your brand and make sure they are consistently replicated by utilizing PMS color.

In the end, this consistency strengthens brand recall and recognition by assisting customers in identifying and associating particular colors with your business.

Accurate Color Reproduction

PMS colors are essential for brands and companies with well-established color schemes since they are created using certain ink combinations to produce exact tones. PMS colors are pre-mixed for more precise color representation than CMYK or RGB color modes, particularly for colors outside of those color spaces.

For tasks needing color precision, such printing logos or brand collateral, PMS colors are thus recommended.

Easy Color Communication

PMS colors are uniquely identified by numbers, which makes color communication between design and printing processes simple. To keep everyone in the loop, these statistics act as a common language for clients, printers, and designers. 

Using PMS color codes simplifies the procedure, lowers the possibility of color variations, and promotes an effective workflow, all of which help to avoid expensive printing errors.

Wide Range of Colors

The PMS system provides designers with a vast range of colors, allowing them to find the perfect shade to match their creative vision or brand requirements. With thousands of standardized colors, designers can explore new possibilities and push the boundaries of their creativity, knowing they can achieve precise color reproduction with PMS inks, ensuring a wide range of colors to suit any aesthetic.

Improved Print Quality

PMS colors are commonly used in spot color printing, which produces vivid, bright, and crisp prints with uniform color accuracy and intensity. This method differs from process printing, which blends CMYK inks.

PMS colors provide clear, realistic colors that accurately capture the designer's vision, making them suitable for promotional items, packaging, and marketing materials. This technique can enhance the impact and quality of printed items.

Optimal Production Process

Printers can easily match given colors without any modifications or conversions thanks to PMS colors, which are pre-mixed and standardized. This reduces mistakes and saves time by streamlining the production process. In addition to maximizing ink use and decreasing waste, PMS colors help save costs and promote environmental sustainability.

PMS colors increase productivity by streamlining the printing process and guaranteeing consistent output, which helps to improve production workflow efficiency.

PMS Color in Different Industries

  • Printing and Graphic Design: PMS colors are standardized color codes used in the printing and graphic design industry to ensure consistency across different print materials. They enable designers to accurately communicate their color choices to printers, ensuring the intended color appears in the final product, particularly important for logos and brand identity materials.
  • Fashion and Textiles: PMS colors are crucial in the fashion and textiles industry for creating color palettes for clothing, fabrics, and accessories. They maintain consistency across different materials, ensuring garments and accessories match the intended color scheme, especially important for fashion brands and designers seeking a distinct color identity.
  • Packaging and Product Design: In order to create visually appealing and consistent designs that complement the brand's identity and have a strong visual impact, PMS colors are essential in the branded product packaging and product design business. Additionally, they retain uniformity while working with various media and printing processes, such as flexography or offset printing.

Challenges and Considerations with PMS Color

The challenges and considerations highlighted emphasize the importance of careful planning and communication when working with PMS colors to achieve the desired color outcome. Read below!

  • Color Matching: Achieving an exact color match can be challenging with PMS (Pantone Matching System) colors. Different printing processes and materials can result in slight variations in color, making it difficult to ensure consistency across different products or projects.
  • Limited Color Range: PMS colors have a limited range compared to other color systems like CMYK or RGB. This means that certain shades or hues may not be available in the PMS color library, making it necessary to compromise or find alternative color options.
  • Cost: Working with PMS colors can be more expensive compared to using standard process colors. PMS inks need to be mixed and prepared separately, increasing production costs. Additionally, PMS color guides and licenses can be costly, especially for businesses that require frequent color matching.
  • Color Reproduction: PMS colors may not reproduce accurately on all printing materials or surfaces. Factors such as the type of paper or substrate, printing method, and color calibration can affect the final appearance of the PMS color, making it important to consider these variables when using PMS colors.
  • Limited Accessibility: PMS colors are not as widely supported as other color systems. Some digital platforms or software may not have built-in support for PMS colors, requiring manual conversion or approximation of PMS colors using alternative color systems.

Lastly, for projects needing exact and correct color, a trustworthy printing provider is essential. They can precisely replicate PMS colors thanks to their technology and experience, guaranteeing the required outcomes. They can deliver your project the greatest outcomes since they have a vast selection of color alternatives and a solid grasp of color management.

Experience Perfect Color Accuracy with OXO USA

Are you trying to find trustworthy and effective printing services? OXO Packaging is the only place to look! We offer PMS color matching to ensure the correct reflection of desired PMS colors in printed products. Contact us to get the right packaging solutions your business needs!

OXO Packaging  Let's Call